The Power of One: Simplicity is how you make money in business

Feeling scattered in your business? Spinning too many plates and seeing too few results? This episode is your permission slip to simplify, refocus, and finally start seeing the income and impact you have been craving.

In this episode, I am sharing the power of one and how this simple shift can unlock massive momentum in your business.

You will hear:

• Why one offer, one sales process and one traffic source can take you all the way to seven figures. 
• Why complexity blocks money flow. 
• How the compound effect kicks in and you start making great money when you simplify. 

Ready to take your magic and package it into an amazing offer that makes you money for years to come and impacts others?

Grab my free $100K Course Guide where I show you how to extract your most profitable course idea in under thirty minutes.

👉 Download it here.

Transcript

0:01

Welcome to the Empowered Edupreneur Podcast. My name is Michelle Smit, and I'm an ex-teacher turned online business coach for Edupreneurs. The owner of Digiteach and a six-figure entrepreneur. I am in love with empowering educators just like you to create freedom filled online businesses and lives they love. If you are looking to uplevel your skills, your finances, your mindset, and change the trajectory of your life as an educator and business, then you are in the right place. Think of this podcast as your weekly dose of business and mindset development to help unlock the infinite potential within you. To play bigger with your life and go after your dreams. We are going to have so much fun together. So thank you so much for pushing play today. Now let's dive in. Hello. Hello. Welcome back to my podcast. So good to have you here as always. Now, today's episode is about simplicity. Really in a nutshell, I have worked with so many people to help them grow their business for so many years now, and I have seen what I've done and what I see people often do and it's really boils down to complexity and how complexity is the way to stopping yourself from making more money in your business. And it's counterintuitive what I'm going to share with you today, but really, if you can take this on in your business, especially before you made six figures, maybe that is your goal, to make six figures. This is some advice I'd really invite you to welcome and genuinely do, implement this, and you're going to see more results than if you complicate your business. So what I'm going to share with you is the power of one, one offer, one sales process and one traffic source. And if you're thinking, oh, Michelle, this sounds way too simple. I hear you. I understand how it seems. Crazy simple, but this is how you get to six figures and how you can even scale up to seven figures is through simplicity and not complexity. Complexity clunks up your business, clunks up your energy, and it spreads your energy amongst multiple different things, and you do everything average. Simplicity takes your energy and makes it razor sharp and focuses onto various particular pieces. And when you do that, you get really good at those pieces, and that's when making money becomes much easier. So more often means less in business, more offers, more things to sell, more traffic sources, more platforms you're on, more funnels that you've got built. All of that basically means more confusion, more overwhelm, more half-built things that really haven't had enough time to be focused on. And so today I want to walk you through why simplicity is not only the path to more profits. But it's also the path to more freedom. So that's what we're going to dive into. So I'm going to dive into the power of one, one offer, one sales process, and one traffic source. Let's start with one offer. So many business owners that I've come into contact with are selling so many different types of offers all at once. They've got a course, they've got a group program, they've got a membership, they've got a low ticket offer. They're trying to sell high ticket. They're trying to sell low ticket. They're just trying to do, they're selling coaching packages and they have just got so many things going on that it's exhausting. It's a lot. I see it like a hamster wheel. You are running on this wheel with a carrot dangled in front of you and you're trying as fast as possible to run, run, run, just to grab that carrot. You're just like, oh, I'm so close. And you just keep running and you're not making any progress and you're starting to get tired because nothing is really working. Things are selling and you're probably making money, but for the amount of energy you're expending and the amount you're making, it's not adding up. The math ain't mathing. And it's not only overwhelming and exhausting for you, but it can also be quite confusing for your audience because if there's so many things going on, people don't really know, there's decision fatigue on what to buy, and if people are confused, they don't make buying decisions. So when you focus on one offer, one really good offering, a signature program, something that is your bread and butter. This is the thing that you work really hard to make really good, and you work really hard to position it well in a very powerful way. And you make sure it's getting people results and you make sure that it is something you're really proud of, and it's like you pour that energy into this one offer, then something magical will happen. You start to create something, not just good, but great. Because that energy that you're pouring into all these different offers is being thrown into one, and that means that you can make this thing damn good. And that's what you want. And you want to have a really good offering that gets people results and that makes a difference. And something that you love, something that you're really proud of, this is your baby, right? And when you do that, it's simpler, you can refine your messaging, you can really hone in your message for that one avatar that you're pulling in. You can refine all your content around it. You can speak to that person with specificity, you have clarity on exactly who it is you are trying to attract in this offering. And selling it becomes easier because all of those pieces of the puzzle are required to make sales online in your courses. And when you keep selling the same offer. Your sales process gets better. You get data, you learn from it, and you just keep refining and optimizing the offer and the sales process and everything to do with it. And to be honest, you can take one offer, easily hit six figures. And you can already scale it up to seven figures from one really good signature core program, that is mid to high ticket. So that's really important. If you have a million offers in your business, I'm really going to invite you right now, especially if you are pre six figures. If you're not hitting six figures and you've got so many different offers, I really invite you now to look at your offer suite and tell the things that are not bringing in revenue. That are taking a lot of energy from you that maybe feel a bit misaligned, that just don't make sense in your customer journey. I actually recommend you cull as much as possible and you just pour into one signature program. And if you could take those offers and merge them into one signature program. It has to make sense, you don't want just this huge program of course it needs to solve a specific problem. Bigger isn't always better when it comes to programs, but what I'm saying is you want to cull the things that are spreading your energy thin and put your energy into one program that you want to go with. And I'm talking like, go with it for at least a year on just this program in selling it and focusing on. At least one year. And then you'll start to see that it starts to really pick up momentum after that. So it's not like, oh, I'm just going to focus on one offer for three months. I'm inviting you to stay with one offering and get it really good. And everything to do with selling it for a minimum a year. That I believe is what is required, and once you do that, you know you've got enough data to get this thing going really well. Then part two is one sales process. Because obviously when you have an offering, you always need a sales process to sell it, and I think people often forget that. They think, oh, I'm just going to have these offers and they can just sit on my website and people can buy them. But that's not how it works. Each offer you have needs to have a strategic sales process to sell it. Something that is repeatable, something that you know, when you do it this way, it sells. And when you have many offers. You are spreading your energy along many different sales processes because they need different things to sell. And I see people bouncing between, launching these big launches, selling constantly in the dms, doing all these different things, sales calls, Instagram stories. They're posting on like a million different social media channels. They're doing challenges, they're doing webinars. They're chopping and changing between. All of these sales processes and it's a bit of chaos and it's exhausting. Honestly, I literally get tired when I see this. And when you keep jumping between different offers and different sales processes, you're never really giving anything enough time to build momentum into work and to find its groove. Because it takes a couple of times for you to refine your sales process. The first time you launch and sell your course, your signature program not necessarily going to be the best time. If you hit it out the park, amazing! I've seen that before, but a lot of the time, you are going to make a lot of mistakes. You're going to get things wrong. It's like testing, right? You keep rinsing and repeating. So if you can choose one sales process. Maybe it's a webinar, you choose this is the one that feels most aligned to me. I'm going to sell my signature program with a webinar, and that's my focus. I'm going to focus on this one offer. I'm going to focus on this one webinar, and I'm going to do this webinar and sell this offer repeatedly so I get good at it. So I build the skillset that is required to sell it really well. I build the skillset to. Build out the messaging so it lands really well. I build out a sales funnel and I refine it and then optimize it so that it really converts as well as I possibly can. I want to make every piece of the puzzle good. I want to refine it, I want to test it. I want to look at the data. I want to optimize it. I want to do it again and again until it's fricking good, like a well-oiled machine. And when you have that, when you have a really powerful offer and you have a really well-oiled sales system, and you put those two things together. You can make a lot of money. It can be as simple as that. It doesn't have to be complex. It really can be so simple. And when it doesn't work. That doesn't mean, oh, let me jump to the next sale system. This first webinar didn't work. I'm going to try bootcamp. The bootcamp didn't work, I'm going to try a challenge. Okay. It's forever jumping onto the next sale system, but you're never giving yourself enough time to get good at it. And that is the biggest thing I see when I'm working with coaching clients, they think it needs to work first time round or I'm out, and that just isn't the reality. You're meant to be testing and seeing what works and what doesn't, and refining and improving upon what you already have. Every time you change sales systems, every time you change launch strategies, you are starting basically from zero, not completely. Obviously you're building skills in the process, so you're never actually starting from zero. But in terms of launch assets and building out like the funnel and the emails and the whole thing, you are starting from zero because every launch strategy requires a different funnel, different emails, and you're starting from scratch. I'm going to do this, then I'm going to do that, do that. Now, in some cases, I would advise certain people. I've had clients who I have advised them to change strategy because it's just makes sense for their energy, and they're offering to go with a different strategy. But a lot of the time I would say just rinse and repeat what you've got and get good at what you're doing. As long as you're enjoying it and it's relatively aligned, obviously, if you absolutely hate it. I'm never a fan of making someone do something if they hate it and it's misaligned because that's never going to work. Then part three is the last piece of this very simple puzzle is one traffic source. So often people want to be everywhere all the time in their business. I see business owners creating all these different things. They've got a Facebook group, they've got an Instagram page, they've got LinkedIn. They are wanting to do a YouTube channel. They're wanting to start a podcast, and let's be on Pinterest. Let's do reels, let's write blogs, let's do this. And there's need to be everywhere. Now, I do understand omnipresent marketing is this thing of being everywhere and people seeing you repeatedly all the time. And the more touch points your people have with you, the more they warm up to you, the more likely they're going to buy from you. Of course that all is relevant, but if you try and be everywhere all at once, you're going to do everything pretty averagely. You are never going to do one thing really good. And you're going to be burnt out, it's unsustainable. Eventually your content's go sort of be lost in the noise, I believe. And so I really do recommend if you are like pre six figures and you haven't hit it yet, and that's where you want to go. I really recommend you focusing on one main platform. Pick one platform. And I'm not talking about not having email. Email marketing needs to be there. You always need to have email marketing. That's number one. Always need to have email marketing in your business. So that's a non-negotiable. But besides that, what I'm saying is choose one social media platform where you are building your leads from. Then really double down on it and focus your energy on it. For me, I started off with Facebook. That was what I started off with in the beginning of my business. I was just on Facebook and I focused all my energy on Facebook, and I pretty much got to six figures in my first course within two years, just using Facebook. Then Facebook became misaligned. I decided, okay, I'm going to start Instagram. So then I started Instagram and I've been focusing on Instagram for many, many years now. I don't know, maybe four or five years now. And that was great. And then I was like, oh, it's getting a bit misaligned. I'm going to add in podcasting. So I didn't remove Instagram, I just added in podcasting. But as you stay in business long enough, you have more capacity. You build systems out, and you build capacity so that you're like, okay, I can add in another traffic source. So for me, podcasting was something that was really something I wanted to do. And now I've just been focusing on email marketing, Instagram and podcasting. And when I see business owners who haven't really hit the revenue targets they want. Maybe they want 10 K months and they're only at two one K month or 2K month. And I see them spreading themselves thin on all these different platforms. They're all over the show. And I'm like, how do you do that? Like, where is the energy for that? You do everything pretty averagely instead of just doing one thing really well. So what I really would recommend is cull all the platforms and places that are sucking your energy and not really feeling aligned, not really showing you any results that you're not really getting any traction with. And choose one place to show up and go deep there. For me, I have really focused on email and podcasting and a little bit of Instagram. Because it's been a bit misaligned for me, I'm not going to lie. But for you, choose where your audience is, choose what feels aligned, choose the type of content you enjoy, creating and your audience enjoys consuming, and just be there. Just focus your energy there. If it's YouTube, just keep focusing on YouTube. Get consistent with releasing YouTube videos. YouTube is super powerful, but it requires consistency and energy to get it good. If it's podcasting then focus there. Put your energy into it, do collaborations, do guest shows, all of that. Whatever platform you choose, do it well and focus your energy there. Instead of being everywhere all the time. So what happens when you have the power of one, one offer, one sales process and one traffic source? This is where things get exciting. Because there is this thing that happens that's called the compound effect, and I'm using it with regards to business. Obviously this is used with regards to investing, but in business, once you have these pieces optimized and you've got a really powerful offer that's converting, and you've got a sales process that has been refined and it's doing what it needs to do. It's selling that thing really well. And then you've got a traffic source that's bringing in really good traffic or a mix of organic and paid, whatever it may be. You've got a traffic source of consistent flow of new humans that are coming into that sales process and seeing your offer. New eyeballs and all of these things have been worked on. You've put energy into them, you focus on them for a period of time, at least a year. Then you have the compound effect, and that's when everything builds upon each other, and that's when growth really kicks in. That's when money starts to be made, and it becomes sustainable. It's much more manageable to have one of each of these things than multiple of these things, and you're going to make a lot more money by doing that. And you're going to feel a lot less overwhelmed, a lot less stress, and you're going to have this clean offer suite and this clean sales process, and you just know what are the key pieces you need to be focusing on to make money so you're not spinning in a million directions. You are very intentional. The power of one. Master one offer, master one sales process, master one traffic source. Stick with them longer than it feels comfortable, and that is where the magic happens. Alright, I hope this made sense to you. Maybe you're feeling inspired to go and look at your office suites and let go of things that are not working, not bringing you money, that are taking a lot of energy from you. And if you need support in mapping out an offer. I have created my a 100K Course Guide because I believe everyone is sitting on a powerful six-figure offer minimum. And I want to help you extract that. And I'm going to do that within this guide in less than 30 minutes. So if you want to. If you've got a lot of ideas going and you want help with extracting a golden idea that you can go and sell, then definitely grab this a 100K Course Guide. Because I've got prompts with chat GPT to help you extract this idea and build it out. And it'll help you have some clarity and hopefully excites you. You can grab that by clicking in the show notes or on my Instagram. Otherwise, I hope you have a beautiful day and I will chat to you again next week. Ciao. Thanks so much for listening to today's episode. If you are an educator, teaching business owner, trainer or coach who wants to package your knowledge and experience into a digital course that impacts others and makes you incredible money, but you don't know where to start and you need help with clarity. Then click the link below and grab my free a 100K Course Guide where I help you extract profitable course ideas straight from under your nose in less than 30 minutes. You'll walk away with new found clarity and energy, and an idea that could change the trajectory of your life. I appreciate you so much, and I can't wait to connect with you in the next episode. In the meantime, go create a business in life you love.